Bransford Marketing Partners is ideal for companies interested in
accelerating product sales or struggling to break through a sales plateau.

Kay Bransford has more than 17 years of experience in helping companies grow. Boot-strap,
venture-backed and companies in pursuit of public markets have engaged her services.

Results include:

• Reposition from client-server to application software provider that resulted in year-over-year
  growth greater than30 percent
• Customer testimonial program supported more than 40 percent of all new business in a
  one- year period
• Customer marketing program that resulted in 150 percent increase in quarterly revenue
• Nationwide seminar series that generated 26 percent of new business in one year
• Member recruitment campaign that resulted in 43 percent growth in one year
• Lead generation campaign that drew response from 13 percent of target market in one year
• Online advertising campaign that resulted in a 16 percent click-through rate (CTR) in a
  30-day period
• Web site that resulted in product requests from 81 percent of site visitors
• Corporate newsletter that grew to 60,000 readers/prospects over a three-year period, with
  a readership rate of 60 percent, and yielded 150 product demo requests every month
• Product webinars that attracted hundreds of attendees and attained more than 90 percent participation rate
• Award nominations: honorable mention, Innovation of the Year, by PR Week; finalist for
  Codie Award in Best Business Software and Best Hosted Application categories by SIIA;
  Top 20 ASPs by ASP News; Washington’s Fastest- Growing Company list by Washington
  Business Journal; Deloitte & Touche Maryland’s Fast 50 Award
• White paper that resulted in more than 40 placed news stories and 20 speaking
  engagements
• Marketing programs that increased software renewals from 69 percent to 82 percent in a
  two -year period

Bransford Marketing Partners delivers marketing programs that impact the bottom line.