Bransford Marketing Partners has more than a decade of experience leading naming, branding, and product launch initiatives..

We develop and launch new brands and cost-effective campaigns that deliver results. We follow a
proven process to create a concise image and meaning your buyers will connect with to ensure
long-term success.  The key elements include:

• Scope: Understand the business plan, uncover and internalize key differentiators and corporate culture to develop a brand strategy that will achieve company and product goals.
• Strategy: Establish unique position and product attributes, clarify why the product matters to the target market and develop the brand promise.
• Voice: Set the tone of communications that will connect with buyers to include messaging, nomenclature, tagline and copy framework.
• Identity: Develop corporate identity – the look and feel –that visually communicates the brand.
• Implement: Implement the new identity throughout collateral suite, web site and communications.
• Marketing Plan: Build and launch marketing and communications plan and budget to achieve
  key milestones.

A Holistic Approach to Developing a Successful Brand
The process combines research and creative to deliver more than just words and images. Key
deliverables for every client include: